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Optimizely Features and Benefits
Optimizely is a leading digital experience platform that offers a range of products to help teams create and optimize digital experiences. Here are some key features and benefits:
- Unified Workflow: A single, unified workflow gives everyone the transparency needed to move seamlessly and do their best work, together.
- Scientific Approach: A scientific approach ensures the experiences you create (and decisions you make) are validated through experimentation and data.
- Accelerated Work: Unified workflows, with thoughtfully-embedded AI and machine-learning, accelerates work across the entire marketing lifecycle.
- Content Management System: Plan, create, and launch next-level experiences with tools that were literally made for marketing.
- Web Experimentation: Combine testing with customer data and personalization, and make a lasting impact at every touchpoint.
- Configured Commerce: Create buying experiences that have your customers (and business) top of mind. The result? More revenue, higher loyalty, and the ROI you deserve.
- Control Costs: Selectively deploy modules based on business needs and pay only for the required features.
- Design Engaging Experiences: Editors can design differentiated customer experiences with a flexible interface, drag-and-drop tools and multi-language SDKs.
- A/B testing and multivariate testing tools: Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.
These features and benefits make Optimizely a powerful tool for businesses looking to improve their digital experiences.
Optimizely Pricing
Optimizely offers a range of products and the pricing is customized based on specific needs. Here are some of the products:
- Content Marketing Platform: Plan campaigns, create content, and collaborate across teams.
- Content Management System: Power dynamic websites and compose exceptional digital experiences.
- Web Experimentation: Run tests, uncover insights, and refine every customer interaction.
- Feature Experimentation: Validate new features and deploy high-quality releases.
- Personalization: Deliver hyper-targeted experiences that drive engagement and loyalty.
- Configured Commerce: Launch, scale and transform your commerce shop.
- Data Platform: Unify, segment and activate your customer data in real-time.
- Digital Asset Management: Take control of your marketing content.
For the smallest plan, expect to pay a minimum of $36,000 USD per year. Depending on needs and plan features, the plan can easily reach $200,000+ per year. Website’s traffic levels will also be a factor in how the plan is priced. Optimizely X Web Business plans come to approximately USD 63,700 for 10 million impressions, available up front. The Optimizely X Web Enterprise variant can cost up to USD 113,100 for 10 million impressions, available up front.
Payment Method
Optimizely.com supports a variety of payment methods for the items or services sold on the eCommerce website. These payment methods are configurable to business needs and include:
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Purchase Order Payment Terms: This allows defining multiple payment terms codes and assigning these as defaults for customers. When a customer selects Purchase Order as their payment type on the Review and Pay page, the system automatically sets the terms code on the order to the customer's default and submits that to the ERP.
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Credit Card Payment Gateways: These are third-party payment processors that securely process credit card transactions. The platform supports the use of multiple payment gateways. However, it does not support the use of custom payment gateways and does not store sensitive credit card or profile information.
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Gift Cards: Users can use a gift card to pay for all or part of a purchase through custom implementation. This can include scenarios such as payment in full or partial payment with a second payment method for the remaining balance.
In addition to these, Optimizely Commerce provides the following payment types by default: Payment by phone, Exchange payment, Credit card payment, Other Payment. Additional payment providers are available as modules for Optimizely Commerce.
Please note that the platform has a setting in the Admin Console to disallow gift card transactions per website. Also, it has a setting to prevent a user of the website who already has non-credit card terms associated with them from being able to select credit card terms during the checkout process. This setting is automatic in reverse - when credit card terms are associated with a user, the user is unable to select another terms code.
Remember, payment methods are generally created during the implementation process; however, there are procedures in the Admin Console to create these payment methods manually, if needed.
Hope this helps! Feel free to ask more questions.
Optimizely FAQs
Optimizely Alternatives
Here are some of the top alternatives to Optimizely:
- Eppo: Considered the overall best Optimizely alternative.
- Convert.com: Known as the best lowest-cost option with core product features.
- AB Tasty: Ideal for non-technical teams with lower data maturity.
- VWO: A testing tool that includes other qualitative features.
- Crazy Egg: Best for tracking website visualization and usage patterns.
- Dynamic Yield: Known for real-time segmentation and targeting.
- Amplitude Experiment: Ideal for those interested in the Amplitude platform.
- Optimonk: Best for A/B testing email opt-in popups.
In addition to these, there are other alternatives such as Sitecore, Adobe, Oracle, Kentico, and Contentful that are also considered strong competitors to Optimizely. Each of these platforms offers unique features and capabilities, so the best choice would depend on specific business needs and requirements. Hope this helps! Feel free to ask more questions.
Optimizely Return Policy?
Optimizely.com has a detailed process for handling returns and exchanges. Here's a brief overview:
- To view returns, go to the Order Management page, click Orders, select a Completed purchase order, and then click Return & Exchange.
- To process an order return and refund, select the order whose items are to be returned, open the Form Details tab, select the items to return, and click Create Return. A window will display, prompting to choose a Return Quantity, Return Reason, and optional text comment for each item. After clicking Create, a new page will display with the return information. If everything is correct, click Acknowledge Receipt Items and then click Complete Return. The Create Refund page will display. Verify that the refund amount is correct, select a payment method, and click OK.
- To cancel an order return, select the order whose returned items are to be cancelled, open the Return & Exchange tab, select the order whose return is to be cancelled, and click Cancel Return.
- An exchange order can be created if a customer wants to receive the same item or a different item as full or partial compensation for a return. If the amount of the exchanged items is less than the original order, the customer receives a refund using the original order's payment method. If the amount of the exchanged items is greater than the original order, the customer is charged the additional amount using the original order's payment method.
The built-in return reasons in Optimizely Commerce are Faulty, Incorrect Item, and Unwanted Gift. More return reasons can be added.
Hope this helps! Feel free to ask more questions.
How To Open A Optimizely Account?
To open an account on Optimizely.com, follow these steps:
- Receive two emails from Optimizely: an activation email and a confirmation email.
- Open the activation email and click Activate user account.
- Enter the activation key provided in the second email, then click Continue.
- Complete the fields and click Continue.
- Create a password and a PIN and click Save.
- After completing the entries, receive another email asking to confirm the activation.
- Click Confirm activation.
- Now, log into Optimizely Campaign at www.campaign.episerver.net.
To log in:
- Go to www.campaign.episerver.net.
- Enter the username and password.
- Enter digits of the PIN in the open positions by clicking numbers on the onscreen keyboard.
- Click Log In.
If the password or PIN is forgotten:
- Click the Forgot Password or PIN link.
- In the Reset Password and PIN dialog box, enter the username.
- Enter the four digits using the virtual keyword.
- Click Submit.
- Open the email from Optimizely Campaign.
- Click the Reset password link.
- Enter a new password and confirm it.
- Enter the digits of the current or new PIN in the blank fields using the virtual keyboard, and confirm it in the fields below.
- Click Submit.
Remember, the password must have at least eight characters and must contain either a number or a special character (&, @, $, §,...). Hope this helps! Feel free to ask more questions.
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